Reportlinker Adds 3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets

PR Newswire

NEW YORK, Dec. 9, 2010

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets
http://www.reportlinker.com/p0337910/3D-in-Mobile-Devices-3D-Adoption-Will-Be-Highest-in-Smartphone-Handheld-Gaming-and-Tablet-PC-Markets.html
The majority of today's 3D efforts are aimed at the cinema and in the home. A wide range of 3DTVs are available from major CE manufacturers like Panasonic, Samsung, and Sony, and the amount of 3D programming is increasing. The next likely application for 3D technology is in mobile devices. The market for 3D-enabled mobile devices will be limited over the next year, due mainly to a lack of 3D mobile content and the increase in technology costs necessary to incorporate 3D into mobile devices. However, the market is poised to take off in 2012, and then reach approximately 60 million units by 2014.
In-Stat's latest research is one of the first reports to discuss the opportunities for 3D in mobile devices. It will include a discussion on key 3D technology suppliers, as well as the different types of 3D technology available today. This research will also include worldwide shipment forecasts for smartphones, handheld game consoles, tablet PCs, notebook PCs, digital photo frames, and portable media players, and include In-Stat's expectations for what percent of those mobile device markets will be 3D-enabled. Finally, an in-depth discussion on key market drivers and challenges for 3D mobile devices is included.
Executive Summary
List of Tables
List of Figures
Introduction
3D Technology
Stereoscopic: 3D With Glasses (S-3D)
Polarized 3D Glasses
Eclipsed Method
Interference Filter Technology
Passive Glasses System
Active Glasses System
Autostereoscopic: Glasses-Free 3D (AS-3D)
Lenticular Viewing
Panel System
Camera 3D
Cylinder Method
Conclusion: Stereoscopic vs. Autostereoscopic in Mobile Devices
Company Profiles
Movidius
Myriad
NVIDIA
3D Vision
Texas Instruments
OMAP (Open Multimedia Application Platform)
Sharp Corporation
Qualcomm
Forecasts
3D Mobile Device Market Size
Tablets
Smartphones
Handheld Gaming
Notebook PCs
Other
Market Drivers
Continued Development in Autostereoscopic 3D
Studios Push 3D Into Homes
3D Gaming
3D Programming and Distribution to the Home
Market Barriers
Lack of 3D Content for Mobile Devices
2D-to-3D Conversion
Technology Costs
Conclusion
Methodology
Related In-Stat Reports
List of Tables
Table 1. Worldwide Shipment Summary of 3D-Enabled Mobile Devices, 2010 to 2014
Table 2. Percentage That Each Mobile Device Segment Represents of the Worldwide 3D Mobile Market, 2010 to 2014
Table 3. Worldwide Shipments of 3D-Enabled Tablets, 2009 to 2014
Table 4. Worldwide Shipments of 3D-Enabled Mobile Phones, 2009 to 2014
Table 5. Worldwide Shipments of 3D-Enabled Handheld Game Consoles, 2009 to 2014
Table 6. Worldwide Shipments of 3D-Enabled Notebook PCs, 2009 to 2014
Table 7. A Summary of the Top Three Mobile Device Markets That Will Incorporate 3D
List of Figures
Figure 1. Worldwide Shipments of 3D-Enabled Mobile Devices, 2009 to 2014
Figure 2. Worldwide Shipments of 3D-Enabled Mobile Devices by Device, 2010 to 2014
To order this report:
Personal Computer and Server Industry: 3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets
Personal Computer and Server Business News
More  Market Research Report
Check our  Company Profile, SWOT and Revenue Analysis!

Contact Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

Read more: http://www.digitaljournal.com/pr/180748#ixzz181teR39L

Apple patents glasses free 3D projection

This from Information week:

By Esther Shein ,  InformationWeek 
 
December 2, 2010 03:14 PM

Apple has been granted a patent on a system it is developing to project a 3D image that can be viewed without glasses.

Multiple people can view the 3D content simultaneously and maintain the image even as they move around a room. A constant watch would be kept on the viewer's position and movement by the proposed device, which would work by changing its projection angle. That way, the eyes continue to receive the correct images.

The patent application, filed in 2006, maintains there is an "urgent need is for an unobtrusive 3D viewing device that combines feedback for optimizing the viewing experience in combination with provisions for 3D user input, thus enabling viewing and manipulation of virtual 3D objects in 3D space without the need for special viewing goggles or headgear."

The primary goal of the patent is to deliver "inexpensive auto-stereoscopic 3D displays that allow the observer complete and unencumbered freedom of movement." Apple further stated in its application that neither active nor passive 3D glasses have received widespread acceptance "because observers generally do not like to wear equipment over their eyes. In addition, such approaches are impractical, and essentially unworkable, for projecting a 3D image to one or more casual passersby, to a group of collaborators, or to an entire audience such as when individuated projections are desired."

original post: http://www.informationweek.com/news/global-cio/showArticle.jhtml?articleID=228500195

Mobile Video to Explode in next few years

From the 1st annual mobile entertainment summit comes this startling comparative market pie: Mobile Video is predicted to become an $18.2 Billion industry by 2013 - roughly equaling the ($19.2B) mobile music industry and outpacing the enormous ($9.9B) Mobile Gaming industry by close to 2:1.

Given the many autostereoscopic mobile devices coming to market, it seems that a lot of this market will certainly be 3D. The data come from Portio Research who offer a lot of free content for mobile industry projections here: http://www.portioresearch.com/resources.html

Mobile entertainment summit site here: http://www.lamobilesummit.net/attending.html

Provision 3D Media

Check these guys out - holographic displays integrated into point of purchase and kiosk applications.

CHATSWORTH, CA, Nov 17, 2010 (MARKETWIRE via COMTEX) -- Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding , announced today that it has been named the recipient of Frost & Sullivan's 2010 North American New Product Innovation of the Year Award for 3D Holographic Displays. The Award was presented at the 2010 Best Practices Awards banquet on November 16 in San Antonio, Texas.

http://www.marketwatch.com/story/provision-3d-displays-named-2010-new-product-innovation-of-the-year-by-frost-sullivan-2010-11-17?reflink=MW_news_stmp

http://www.provision.tv/

Sharp to Bring Glasses-Free 3D Android Smartphone to U.S. Soil

After having launched three Android smartphones through carriers in the Japanese markets that employ 3D screen technology that doesn’t require the use of special glasses, Sharp is said to be bringing at least one of those models to the U.S. market and will also be targeting China and India.

http://www.gottabemobile.com/2010/11/17/sharp-to-bring-glasses-free-3d-android-smartphone-to-u-s-soil/

Nokia Research Center

Nokia are (if you didn't know) the world's largest cellphone manufacturer. From their research center comes a very interesting whitepaper and code regarding their MVC codec optimized for H.264 dual stream (stereoscopic) video. Because it utilizes the H.264 standard the platform is backwards compatible with 2D (H.264) video as well as being applicable to all 3D devices, not just Nokia or mobile. Very cool stuff.


http://research.nokia.com/page/4988

ESPN Announces Results of Comprehensive 3D Study

November 4, 2010 - Continuing to innovate in the 3D television space, ESPN Research + Analytics unveiled today one of the most in-depth studies on 3D TV to date. Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD.

The research was conducted by Dr. Duane Varan, professor of New Media at Murdoch University, during ESPN’s coverage of the 2010 FIFA World Cup at the Disney Media and Ad Lab in Austin, Texas. The research employed an experimental design approach including the use of perception analyzers, eye gaze and electrodermal activity. The study focused on a multitude of topics including overall viewing enjoyment, fatigue and novelty effects, technology differences, production issues and advertising impact. In all over 700 measures were processed during the testing. The Ad Lab used five different 3D manufacturers in its testing.

“The results from this comprehensive research project support what we have said time and time again – fans have a higher level of enjoyment when viewing 3D. Plus, for advertisers, this study provides good news on the level of fan engagement when viewing 3D ads,” said Artie Bulgrin, senior vice president of ESPN Research + Analytics. “This study will help us continue to develop ESPN 3D as an industry leader for event-based 3D viewing.”

Key Findings:

3D TV ads can be more effective

• In testing the Ad Lab showed viewers the same ads in 2D and 3D. 3D ads produced significantly higher scores across all ad performance metrics – generally maintaining a higher level of arousal than the 2D counterpart.
• Participants showed better recall of the ad in 3D:
  • Cued recall went from 68% to 83%
  • On average, purchase intent increased from 49% to 83%
  • Ad liking went from 67% to 84

Fans enjoy 3D

• The results showed a higher level of viewer enjoyment, engagement with the telecast and a stronger sense of presence with the 3D telecasts.
• Enjoyment increased from 65% to 70% in 3D while presence went from 42% to 69%

Passive vs. Active

• With all things equal, there were no major differences between passive and active 3D TV sets for overall impact however, passive glasses were rated as more comfortable and less distracting by participants.

Depth Perception

• The study found that there were no adverse effects on depth perception (stereopsis).
• It appeared that there is an acclimation effect whereby participants adjust to 3D over time under normal use.

True 3D vs. 2D

• Participants showed much more favorable responses to true 3D images than to 2D.

About the ESPN 3D Research Study

Conducted over the course of the 2010 FIFA World Cup, this is one of the most ambitious studies of 3D viewing to date. Participants were tested prior to 3D viewing, in test and post test to garner a wide range of information. Testing was completed at the Disney Media & Advertising Lab which was developed to better understand the emotional drivers of audience behavior and physiological reactions to advertising. The facility conducts year-round tests using the most advanced research techniques including biometric measurement tolls to evaluate engagement and emotional responses. This research was conducted by Professor Duane Varan, Executive Director and Chief Research Officer of the Disney Media & Advertising Lab, and his staff. Varan is recognized as a global innovator in iTV applied research and as one of the foremost authorities on new media. He is the Executive Director of the Interactive Television Research Institute and holds the inaugural chair in New Media at Murdoch University in Perth, Australia.

ESPN 3D Media Kit here:
http://www.espnmediazone3.com/us/media-kits/espn-3d/

Related Releases (ESPN 3D):
http://www.espnmediazone3.com/us/tag/espn-3d/

ESPN 3D Fact Sheet:
http://www.espnmediazone3.com/us/media-kits/espn-3d/espn-3d-fact-sheet/

ESPN 3D Schedule:
http://www.espnmediazone3.com/us/programming/espn-3d-livesame-day-tape-event-schedule/

ESPN 3D Photo Gallery:
http://espnmediazone3.com/rs/?c=1027&k=265d176316

ESPN 3D Study:
http://www.espnmediazone3.com/us/2010/11/3d-study/