SPECIAL AWESOME - stereoscopic resource

We at SPECIAL AWESOME are keeping this blog up to date with all the exciting news coming in the world of 3D with special attention to small screens, mobile, consumer devices, and of course - AUTOSTEREOSCOPIC (glasses free). Please dig deep, so much is happening that articles of monumental importance quickly fall down the list into obscurity. Interested in Apple 3D? The latest on touch-screen 3D hand-held devices? Intel 3D? Nokia 3D? ESPN? It's all here and more.

Monday, December 13, 2010

Reportlinker Adds 3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets

PR Newswire
NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets
The majority of today's 3D efforts are aimed at the cinema and in the home. A wide range of 3DTVs are available from major CE manufacturers like Panasonic, Samsung, and Sony, and the amount of 3D programming is increasing. The next likely application for 3D technology is in mobile devices. The market for 3D-enabled mobile devices will be limited over the next year, due mainly to a lack of 3D mobile content and the increase in technology costs necessary to incorporate 3D into mobile devices. However, the market is poised to take off in 2012, and then reach approximately 60 million units by 2014.
In-Stat's latest research is one of the first reports to discuss the opportunities for 3D in mobile devices. It will include a discussion on key 3D technology suppliers, as well as the different types of 3D technology available today. This research will also include worldwide shipment forecasts for smartphones, handheld game consoles, tablet PCs, notebook PCs, digital photo frames, and portable media players, and include In-Stat's expectations for what percent of those mobile device markets will be 3D-enabled. Finally, an in-depth discussion on key market drivers and challenges for 3D mobile devices is included.
Executive Summary
List of Tables
List of Figures
3D Technology
Stereoscopic: 3D With Glasses (S-3D)
Polarized 3D Glasses
Eclipsed Method
Interference Filter Technology
Passive Glasses System
Active Glasses System
Autostereoscopic: Glasses-Free 3D (AS-3D)
Lenticular Viewing
Panel System
Camera 3D
Cylinder Method
Conclusion: Stereoscopic vs. Autostereoscopic in Mobile Devices
Company Profiles
3D Vision
Texas Instruments
OMAP (Open Multimedia Application Platform)
Sharp Corporation
3D Mobile Device Market Size
Handheld Gaming
Notebook PCs
Market Drivers
Continued Development in Autostereoscopic 3D
Studios Push 3D Into Homes
3D Gaming
3D Programming and Distribution to the Home
Market Barriers
Lack of 3D Content for Mobile Devices
2D-to-3D Conversion
Technology Costs
Related In-Stat Reports
List of Tables
Table 1. Worldwide Shipment Summary of 3D-Enabled Mobile Devices, 2010 to 2014
Table 2. Percentage That Each Mobile Device Segment Represents of the Worldwide 3D Mobile Market, 2010 to 2014
Table 3. Worldwide Shipments of 3D-Enabled Tablets, 2009 to 2014
Table 4. Worldwide Shipments of 3D-Enabled Mobile Phones, 2009 to 2014
Table 5. Worldwide Shipments of 3D-Enabled Handheld Game Consoles, 2009 to 2014
Table 6. Worldwide Shipments of 3D-Enabled Notebook PCs, 2009 to 2014
Table 7. A Summary of the Top Three Mobile Device Markets That Will Incorporate 3D
List of Figures
Figure 1. Worldwide Shipments of 3D-Enabled Mobile Devices, 2009 to 2014
Figure 2. Worldwide Shipments of 3D-Enabled Mobile Devices by Device, 2010 to 2014
To order this report:
Personal Computer and Server Industry: 3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets
Personal Computer and Server Business News
More  Market Research Report
Check our  Company Profile, SWOT and Revenue Analysis!
Contact Nicolas Bombourg


Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

Read more: http://www.digitaljournal.com/pr/180748#ixzz181teR39L

Thursday, December 2, 2010

Apple patents glasses free 3D projection

This from Information week:

Apple has been granted a patent on a system it is developing to project a 3D image that can be viewed without glasses.
Multiple people can view the 3D content simultaneously and maintain the image even as they move around a room. A constant watch would be kept on the viewer's position and movement by the proposed device, which would work by changing its projection angle. That way, the eyes continue to receive the correct images.

The patent application, filed in 2006, maintains there is an "urgent need is for an unobtrusive 3D viewing device that combines feedback for optimizing the viewing experience in combination with provisions for 3D user input, thus enabling viewing and manipulation of virtual 3D objects in 3D space without the need for special viewing goggles or headgear."

The primary goal of the patent is to deliver "inexpensive auto-stereoscopic 3D displays that allow the observer complete and unencumbered freedom of movement." Apple further stated in its application that neither active nor passive 3D glasses have received widespread acceptance "because observers generally do not like to wear equipment over their eyes. In addition, such approaches are impractical, and essentially unworkable, for projecting a 3D image to one or more casual passersby, to a group of collaborators, or to an entire audience such as when individuated projections are desired."
original post: http://www.informationweek.com/news/global-cio/showArticle.jhtml?articleID=228500195

Mobile Video to Explode in next few years

From the 1st annual mobile entertainment summit comes this startling comparative market pie: Mobile Video is predicted to become an $18.2 Billion industry by 2013 - roughly equaling the ($19.2B) mobile music industry and outpacing the enormous ($9.9B) Mobile Gaming industry by close to 2:1.

Given the many autostereoscopic mobile devices coming to market, it seems that a lot of this market will certainly be 3D. The data come from Portio Research who offer a lot of free content for mobile industry projections here: http://www.portioresearch.com/resources.html

Mobile entertainment summit site here: http://www.lamobilesummit.net/attending.html

Wednesday, November 17, 2010

Provision 3D Media

Check these guys out - holographic displays integrated into point of purchase and kiosk applications.

CHATSWORTH, CA, Nov 17, 2010 (MARKETWIRE via COMTEX) -- Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding , announced today that it has been named the recipient of Frost & Sullivan's 2010 North American New Product Innovation of the Year Award for 3D Holographic Displays. The Award was presented at the 2010 Best Practices Awards banquet on November 16 in San Antonio, Texas.



Sharp to Bring Glasses-Free 3D Android Smartphone to U.S. Soil

After having launched three Android smartphones through carriers in the Japanese markets that employ 3D screen technology that doesn’t require the use of special glasses, Sharp is said to be bringing at least one of those models to the U.S. market and will also be targeting China and India.


Friday, November 12, 2010

Nokia Research Center

Nokia are (if you didn't know) the world's largest cellphone manufacturer. From their research center comes a very interesting whitepaper and code regarding their MVC codec optimized for H.264 dual stream (stereoscopic) video. Because it utilizes the H.264 standard the platform is backwards compatible with 2D (H.264) video as well as being applicable to all 3D devices, not just Nokia or mobile. Very cool stuff.


Thursday, November 11, 2010

ESPN Announces Results of Comprehensive 3D Study

November 4, 2010 - Continuing to innovate in the 3D television space, ESPN Research + Analytics unveiled today one of the most in-depth studies on 3D TV to date. Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD.
The research was conducted by Dr. Duane Varan, professor of New Media at Murdoch University, during ESPN’s coverage of the 2010 FIFA World Cup at the Disney Media and Ad Lab in Austin, Texas. The research employed an experimental design approach including the use of perception analyzers, eye gaze and electrodermal activity. The study focused on a multitude of topics including overall viewing enjoyment, fatigue and novelty effects, technology differences, production issues and advertising impact. In all over 700 measures were processed during the testing. The Ad Lab used five different 3D manufacturers in its testing.
“The results from this comprehensive research project support what we have said time and time again – fans have a higher level of enjoyment when viewing 3D. Plus, for advertisers, this study provides good news on the level of fan engagement when viewing 3D ads,” said Artie Bulgrin, senior vice president of ESPN Research + Analytics. “This study will help us continue to develop ESPN 3D as an industry leader for event-based 3D viewing.”
Key Findings:
3D TV ads can be more effective
  • In testing the Ad Lab showed viewers the same ads in 2D and 3D. 3D ads produced significantly higher scores across all ad performance metrics – generally maintaining a higher level of arousal than the 2D counterpart.
  • Participants showed better recall of the ad in 3D:
    • Cued recall went from 68% to 83%
    • On average, purchase intent increased from 49% to 83%
    • Ad liking went from 67% to 84
Fans enjoy 3D
  • The results showed a higher level of viewer enjoyment, engagement with the telecast and a stronger sense of presence with the 3D telecasts.
  • Enjoyment increased from 65% to 70% in 3D while presence went from 42% to 69%
Passive vs. Active
  • With all things equal, there were no major differences between passive and active 3D TV sets for overall impact however, passive glasses were rated as more comfortable and less distracting by participants.
Depth Perception
  • The study found that there were no adverse effects on depth perception (stereopsis).
  • It appeared that there is an acclimation effect whereby participants adjust to 3D over time under normal use.
True 3D vs. 2D
  • Participants showed much more favorable responses to true 3D images than to 2D.
About the ESPN 3D Research Study
Conducted over the course of the 2010 FIFA World Cup, this is one of the most ambitious studies of 3D viewing to date. Participants were tested prior to 3D viewing, in test and post test to garner a wide range of information. Testing was completed at the Disney Media & Advertising Lab which was developed to better understand the emotional drivers of audience behavior and physiological reactions to advertising. The facility conducts year-round tests using the most advanced research techniques including biometric measurement tolls to evaluate engagement and emotional responses. This research was conducted by Professor Duane Varan, Executive Director and Chief Research Officer of the Disney Media & Advertising Lab, and his staff. Varan is recognized as a global innovator in iTV applied research and as one of the foremost authorities on new media. He is the Executive Director of the Interactive Television Research Institute and holds the inaugural chair in New Media at Murdoch University in Perth, Australia.
ESPN 3D Media Kit here:

Related Releases (ESPN 3D):

ESPN 3D Fact Sheet:

ESPN 3D Schedule:

ESPN 3D Photo Gallery:

ESPN 3D Study:

Tuesday, November 9, 2010

3D for the iPhone and iPad

AU Optronics 3D display technology:

AU Optronics - maker of the touchscreens in iPhones and iPads, announced a lot of extremely exciting new products to be showcased at FPD International in Japan from November 10-12. Included are:
the world's largest 71" 21:9 CSHD 3D TV LCD panel;
a 65" QFHD 4K2K lenticular lens 3D panel;
a 65" pattern retarder 3D LCD TV panel with video game applications;
deadzone-free 15.6" notebook panels and deadzone-free 10.1" tablet PC naked eye 3D panels;
and a 4" 3D interactive touch panel for smartphones.

Sunday, November 7, 2010

Sharp Providing 3D Cameras For Mobile Devices

Another aspect of the coming 3D mobile revolution - Sharp show off their 3D mobile camera technology including a prototype for the iPhone 4.

Wednesday, November 3, 2010

3DS audience hands on reaction

This is really impressive - from Nintendo E3 network

you have to click through manually from the home page (no embed code available):


on the right side click on VIDEOS

...and a cool article about how Hollywood feels about this revolutionary device:


Tuesday, October 26, 2010

Autostereoscopic Digital Signage

We believe that the explosion of 3D technology in virtually every venue you can imagine is not only imminent but inevitable. Take a look at what is percolating under the surface of this gigantic worldwide industry...


Friday, October 8, 2010

Not just sports and movies any more...

Nice to see the things we've been predicting coming to fruition. It has seemed obvious to us for a few years, that anything which involves people performing is very appropriate for 3D. All you have to do is see the NFL in 3D on a big screen to verify this.

In the future we will see all sorts of remote viewing of all sorts of amazing things, live in 3D. Imagine seeing something far away which you couldn't otherwise attend in person, produced like a live sporting event with multiple cameras and dynamic directing. Cirque Du Soliel? Royal Shakespeare? Opera from Milan?


Wednesday, October 6, 2010

Report: 50 Million 3DTV Shipments by 2015

By : Erik Gruenwedel | Posted: 06 Oct 2010

The worldwide 3DTV market is projected to surge by 2013 resulting in unit shipments approaching 50 million by 2015, according to a new report.

ABI Research in Scottsdale, Ariz., said ongoing popularity of 3D movies in the theaters coupled with increased 3D Blu-ray title selections and consumers in the market for a new TV will drive growth. The 3D format is seen as the next step in packaged media and a driver for the continued rollout of Blu-ray technology, including as a conduit for Web-based content.

“The 3D TV market is moving faster than expected,” said ABI analyst Michael Inouye. “There was widespread skepticism that production models would be available so quickly. But by June this year, many TV manufacturers had 3D models in their lineups. Most 3D TVs will be Internet-connected.”

The report cautions that 3D programming ultimately will be selective as the theatrical 3D experience doesn’t always translate well to the smaller screen. Specifically, Inouye said, some sports programming featuring wide fields and big stadiums don’t lend themselves to 3D. The analyst said video games in 3D make “a lot of sense,” considering the huge installed base of game consoles and that both the Xbox 360 and the PS3 are capable of supporting 3D content – the latter also supporting 3D Blu-ray.

Other challenges include that premium prices are attached to 3DTVs, Blu-ray player compatibility and that active infrared glasses required for most 3D technology can vary by TV manufacturer.

“Everything looks good in HD, but not everything looks better in 3D,” said analyst Jason Blackwell said. “Content producers should be selective about what titles they assign to 3D production release.”


Monday, October 4, 2010

Jeffrey Katzenberg Calls 3D the "Opportunity of a Lifetime"

This is long and very worth it - one of the visionary leaders of the industry sheds a lot of light on many aspects of our business:

New 3D Android Phone Won't Require Glasses

re-posted from:


After Sharp had announced that the company would be bringing a 3D phone to the market without the need for active shutter or passive 3D glasses, a trio of companies have partnered to show off a 3D Android prototype at the GTC 2010 conference. NVIDIA, rumored to provide the concept phone with a Tegra processor, has teamed up with Scaleform and Master Image, to show off a concept that could make it to launch in the latter half of 2011. According to Android and Me, which was present at GTC, it was the "best glasses-free 3D" experience and that the video, re-posted below, doesn't do the technology any justice. With 3D on a phone without the need for glasses, a whole new dimension of Android games could come to Android Market.

(via: PhoneArena and Android and Me)

Friday, October 1, 2010

Panasonic don't slow down or disappoint

Below is the release from this yeras NAB - and today they announced this camera is available and shipping!

take a look:

LAS VEGAS, NV (April 11, 2010) – Panasonic Solutions Company showcased its new AG-3DA1, the world’s first* professional quality, fully-integrated Full HD 3D camcorder offering SD media card recording. Panasonic is offering video professionals the opportunity to reserve their AG-3DA1 camcorder (list price: $21,000) by placing a non-refundable $1,000 deposit with Panasonic. Details of the program and sales contact information are now available by calling (201) 348-5300 or e-mailing pbtsinfo@us.panasonic.com.**

Panasonic booth (#C3712) visitors will be able to view 3D video content shot with the 3DA1 during show hours. Also on display will be Panasonic’s recently announced BT-3DL2550, a 25” professional-quality 3D LCD monitor for field use, and the AG-HMX100, a professional HD digital AV mixer for live 3D event production.

At less than 6.6 pounds, the AG-3DA1 is equipped with dual lenses and two 1/4.1-inch full 1920 x 1080 2.07-megapixel 3-MOS imagers to record 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p and 50p in AVCHD. It can record for up to 180 minutes on dual 32GB SD cards in Panasonic’s professional AVCHD PH mode, and offers professional interfaces including dual HD-SDI out, HDMI (version 1.4), two XLR connectors, built-in stereo microphone and twin-lens camera remotes. It is also equipped with remote terminal for focus iris, zoom, REC start/stop and convergence point. Its 3.2-inch LCD screen provides the option to switch from Left, Right or overlay image display.

Wednesday, September 22, 2010

Panasonic 1st USA available products have impressive sales

Panasonic have been 1st out of the gate with 3D TV and Blu Ray players and for those of us interested in 3D the news could not be better. The company has announced that it sold out its initial order of 3D sets, and consumer reports have written that their offerings are superior to the competition.


Tuesday, September 21, 2010

...and Toshiba too...

Well, this certainly hasn't taken long. It was such a short time ago that people were asking and speculating about 3DTV WITH glasses... a short time later the amazing results (particularly from JVC) were being criticized because of the glasses.. and now the autostereoscopic displays are coming up everywhere.

Toshiba's 21" YES - that's TWENTY ONE INCH! is covered here on ZDNET:


Monday, September 20, 2010

Cool video - take a look!

Korean 3D device genius Dr. Seung H. Lee interviewed by 3DGUY.tv at Dimension 3.

He shows some cool functioning mobile devices - yes its is real, happning now, and WORKS.


Still skeptical?

Dorothy Pomerantz (show me the money) columnist from none other than Forbes magazine with Michael Lewis of RealD in a very measured and thoughtful conversation about the future of 3D:


Sunday, September 19, 2010

Intel & Nokia partner for 3D mobile interfaces

Well, this is is quite nerdy for those of you interested in actually digging deep into the details. What is important is that 2 of the largest hardware manufacturers (Nokia are at the top of the worldwide mobile device market BTW) and of course the enormously powerful Intel are involved.


Wednesday, September 15, 2010

Philips 21:9 HDTV receives rave reviews

With its cool features like ABILIGHT and LOCAL DIMMING - not to mention 3D - this new 58" cinema display is the 400hz 3DHDTV we've been waiting for - already available in in Europe for about $5,000 we can only hope they release it here soon.


Tuesday, September 14, 2010

Philips glasses free HDTV

Here it is - glasses free 3D television. While this article isn't particularly impressed with the depth vs. glasses experiences, what is important is that it works! The quality will only improve. It's exciting that major electronics manufacturers like Philips are putting big research dollars into creating truly revolutionary advancements.

video here:


article here:


Sunday, September 12, 2010

Sharp mobile 3D device

Sharps new 3D phone unveiled. 3.7" lcd screen with 800 x 480 with camera.

look here:

Wednesday, April 7, 2010

Hitachi Wooo video

cool video showing off the Wooo from the inquirer:

Hitachi 3D mobile tips up

Video No glasses required for stereoscopic display

Friday, February 12, 2010

3D projectors for consumers

Acer- makers fo the first 3D laptop, have announced a 3D projector for the home. At XGA resolution it's not exactly an oh-my-god type of unit but it certainly foreshadows whats to come.

check it here:


LG have a model with similar specs:


Wednesday, February 10, 2010

UPDATE: stylin' 3D specs..

Remember how we spread the rumor from last years 3D Entertainment Summit about 3rd party 3D specs? Well... here you go:


Friday, February 5, 2010

Samsung's new 3D display

Samsung's new 3D display was unveiled at this years CES. Ranging in sizes from 19" - 65" the real dimensional WOW is this: its 1/3 of an inch thick (thin)...

Lots more cool details about the 'large touch screen remote - which shows live tv' to more about Samsung's strategy for 3D and all the devices they are developing - here at wired.com:


Wednesday, February 3, 2010


ESPN have announced a 3D component to their broadcasts stating this year. They promise a minimum of 85 events including the World cup and next years X-games.

Here's the USA Today article:


Thursday, January 21, 2010

3D mobile

The cool thing about 3D on small screens i.e. cel phones, digial picture viewers like the Fuji Film unit (and we hope the new mobile tv devices like flow tv), is that the combination of a single viewer and a small image makes determining a 'sweet spot' for glasses free viewing possible. This is fantastic for 3D - it allows our media to appear in many more venues making it a true media-type rather than just a specialty only for the big screen / glasses required experience.

3M is at the forefront of this technology and there is a great article on their Vikuti film here on geek.com:


This is good too:


Saturday, January 16, 2010

Sony 3D Blu-ray player announced

The much anticipated Blu-ray standard for 3D was completed by SMPTE in December and Sony, with their strong focus on 3D in the home (they've officially announced this as a company strategy specifically applying to their Playstation 3, Vaio laptops, and Bravia displays among others) - are 1st on the scene with their 3D Blu-ray player.

here's an article from Crunch Gear:


Saturday, January 9, 2010

Europe's 1st 3D stop-motion feature

Artefacto Productions in Santiago De Compostela Spain are producing a stop-motion feature in stereoscopic 3D based on the walk of saints (The Saint James way) - the 1000 year tradition of making a pilgimage to the wonderful cathedral in Santiago.

The film is directed by Fernando Cortizo, and featuring the voice talents of Carlos Blanco, Jorge Sanz, and Paul Naschy, as well as music by Phillip Glass.

O Apostolo tells the story of a thief who escapes from jail and returns to a remote village where he had previously hidden his loot. Complications ensue when he discovers that the the town is controlled by a corrupt priest and a sacred company of soul hungry spirits. This film is scheduled to premiere in July 2010.

Special Awesome's very own Colin Miller is the films stereoscopic consultant and visual effects supervisor.

Check out the cool designs at their site: